Its all interpretive by whoever handles the package on the way in.
Essentially, the BFL allows the import of prohibited items or replicas, but only for the purposes of supplying them to authorized individuals (movie studio's, for example). None of the general public are considered authorized to purchase replicas, so if you use it to sell to the public you're breaking the law.
There were a half dozen retailers that were using the BFL to bring in their stock. At least two were charged, one that I know of was convicted, and the others gave up the trade because it wasn't worth the risk.
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